SEO - Search Engine Optimization:
Everything we develop for our clients is created with search engine optimization in mind. It's our job to get your website
on top of the search engines and bring a larger audience with more directed traffic, this is exactly what we do for
each and every client we take on. Before you decide to choose SEO Website Services as your search engine optimization company we will give you an in depth
anlaysis of where your website stands now (if you have one), what we can do to help market your site to a larger audience, and an
estimation of about how long it will take to complete our objectives. If you don't have a website yet, we can recommend some
unique domain names to start out, setup your hosting, and give you quotes on our search engine optimization packages. Developing your companies site
from the ground up gives us more flexiblity in optimization for search engines, this will give you the greatest response
with each element on your site optimized and ready for spidering.
Below is a list of the services we'll perform on a regular basis for SEO (Search Engine Optimization):
- Updating content on each page once a month, generating more visits from search engine bots.
- Reviewing statistics daily keeping up with popular keyword phrases.
- Adding new pages to your site each month to help keyword popularity.
- Watching PPC (Pay Per Click) Campaigns daily making sure your not waisting money on any bids.
- Monitoring campaigns continually searching for ways to bring more traffic to your site.
Link Popularity:
One of the more important tasks we'll perform for search engine optimization is getting other sites to link to yours. This weighs heavy on the search
engines toward getting a high rank. Link popularity can be raised by utilizing link exchange programs, this is exchanging links with
other sites which are related to yours. It's important that the sites which link to yours have content related to the content on your website,
we'll search the web for companies similar to yours and develop an affiliates page in order to exchange links. By exchanging links in this way both the company
you link to and your site benefits.
Promoting your Site:
Another task we'll perform toward getting your link popularity higher is registering your site to a large variety of directories. We also
recommend that you setup a press release of some sort for for us to send out to many of the news groups. This has proven to bring in a lot
of traffic with many of our clients, both because we include many of the keywords related to your site in the press release, and links to
many of the pages within your site. Part of our marketing strategy for search engine optimization is making sure you have something useful
within your site to bring in new visitors and keep your current visitors returning. This can be anything from developing a forum related to your site, to
updating content regularly making sure your site has useful information for visitors to refer to. Search Engine Optimization is a never ending process, However, if you
decide to choose SEO Website Services as your SEO Marketing Department, we'll keep your site updated with the latest techniques in search engine optimization regularly and
make sure your getting back more than your paying for.
Optimized Design - Designing with usability and marketing in mind:
It's a fact that over 90% of sites on the web aren't graphically optimized for the web. Most designers develop
something that looks cool and think that this will promote traffic to the site, it's actually the exact opposite, having
lots of graphics on your site, flash animations, or other media keeps search engine spiders from seeing what's in the graphics and
animations. This in turn creates waisted space and heavier websites which don't function in the way they should.
In order to create a quality optimized website you must take the coding into consideration while developing the graphics. SEO Website Services can
still create graphically pleasing sites which load fast, but don't detract search engine spiders from sweeping through your website and
gathering all the keywords and content you've developed for them to target. SEO Website Services will also figure out which keywords are the most
important using our powerful word tracking tools, and utilize them on each landing page for more directed traffic.
Utilizing CSS for better optimization:
The code behind your site can actually slow down the load time of each page. A few examples of this
would be if there's tables with too many cells which have to load before your images appear, image maps over your buttons
creating loads of unreadable content for search engines, javascript which hasn't been embeded into an external document creating
unreadable conent, and many other elements which many designers overlook. SEO Website Services only uses tables for tabular data where the information must
be set up in rows and columns, for most everything else we've developed a technique where div's formated with CSS (Cascading Style Sheets) does the
same thing tables do, except with half the code than if it were done with tables. This form of web development helps both
for the search engines to read content on each page, and drops the load time down which creates better usability. We recommend visiting
CSS Zen Garden to learn more about the beauty of coding with CSS.
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